Alexis Ramsey Alden, Chicago

Strategy that moves culture.

I'm Alexis Alden, a creative-led marketer. I've spent 7 years building brands across beauty, aesthetics, hospitality, and lifestyle, often in regulated spaces. When I'm not working, I'm still being creative. I love painting, taking photos, or looking for something strange and interesting to learn about in my community.

See the social I've led About me

The results

126K

TikTok followers for Dr. Steven Dayan, grown from 5K

$292K

Revenue from a single campaign, up from $14K

5×

Peak engagement versus the national benchmark after the Impressions rebrand

10×

Email open rates, lifted from 2% to 20%

Social I've led

I built the strategy and brand standards for these accounts and created much of the content with each practice's in-house team.

View more social work

Websites I built

Copy, search, and creative direction for three practices in a national aesthetics group.

impressionschicago.com
Homepage of impressionschicago.com

Impressions Chicago

Main site for a plastic surgery and aesthetics clinic with several surgeons.

  • Copywriting
  • Local SEO
  • Creative direction
What I did
Copywriting
Every page rewritten to sound upscale and medically credible, with separate bios and voices for Dr. Steven Dayan, Dr. Benjamin Caughlin, and Dr. Eric Anderson.
Search
Dedicated pages for dozens of surgical and non-surgical procedures, from rhinoplasty and buccal fat removal to injectables and lasers.
Creative direction
Video, press coverage, and a before-and-after gallery that lead visitors to book a consultation.
Visit the site
advancedskinandbodysolutions.com
Homepage of advancedskinandbodysolutions.com

Advanced Skin and Body Solutions

A Washington medical spa open for 20 years, rebuilt after joining the Vos Collection.

  • Copywriting
  • Local SEO
  • Creative direction
What I did
Copywriting
Warmer, plainer copy that keeps the focus on 20 years of clinical experience.
Search
Service pages for CoolSculpting Elite, Emsculpt NEO, Morpheus8, and medical weight loss, built for local search.
Creative direction
Staff profiles and before-and-after results, with clear booking options.
Visit the site
trouvailleillinois.com
Homepage of trouvailleillinois.com

Trouvaille Illinois

Rebuilt when the practice joined a group with several locations.

  • Copywriting
  • Local SEO
  • Creative direction
What I did
Copywriting
New copy focused on one-on-one patient care and clinical expertise.
Search
Local search pages for injectables, complexion lasers, clinical facials, and surgical consultations.
Creative direction
Video, profiles of the injectors and patient coordinators, and pages laid out to make booking easy.
Visit the site

Selected campaigns

Brand launches, events, and collaborations.

Springhouse Dermaesthetics

Medical aesthetics, brand launch

Springhouse Dermaesthetics

Full brand launch: visual identity, website, photography, and social strategy.

View project
Impressions Face + Body grand reopening

Medical spa, event and campaign

Impressions Face + Body grand reopening

Event production and the campaign that promoted it.

View project
We made history. Then we marketed it.

Regulated category, brand launch

We made history. Then we marketed it.

All creative for one of Chicago's first licensed cannabis dispensaries.

View project
West Town Bakery x Okay Cannabis

Brand collaboration

West Town Bakery × Okay Cannabis

Creative direction for a limited-edition collaboration between two Chicago businesses.

View project
View more campaigns