Weed Nug Cake Balls

A 4/20 collab that looked a little too real.

For 4/20, Okay Cannabis Teamed up with west town bakery on a non-infused “canna cake ball nug.” I wanted something that felt straight out of a dispensary—green, textured, a little messy, and undeniably nug-coded. We tracked down tiny mason jars to nail the packaging moment and push the concept into retail-ready territory.

Chef Christopher Teixeira turned the idea into a blueberry-vanilla mini cake ball so realistic it could’ve passed for an actual product behind dispensary glass. The jars rolled out all April at West Town Bakery, OKAY Cannabis, The Fifty/50 Sports Bar, and Utopian Tailgate—each paired with a secret hookup at okay.

The drop hit big on social, and guest traffic across all the locations spiked once the cake balls sold out. A creative and out of the box idea with very real traction.

My Role: Creative Co-Director · Concept Development · Prop Sourcing · Social Media Lead

Nugs at a Not-So-Nug Event

The cake ball also made an appearance at the 75th Annual Illinois Restaurant Association Event—a prestigious, invite-only gathering where some of the city’s top chefs bring their most dialed-in dishes to the table. Among the caviar, foie gras, and glossy haute cuisine, our little faux-flower “nugs” held their own.

They were a visual crown-pleaser, an instant conversation spark, and—most importantly—actually delicious. The kind of thing people walked up to out of curiosity and walked away from grinning.

Did I mention the event was held on 4.20?

My Role: Originated the concept · Creative Co-Director · campaign lead · Concept Development · Prop Sourcing · Social Media Lead · Event planner for the IRA showcase