Cannabis · Brand Collaboration · Campaign · Event Production
Weed Nug Cake Balls
West Town Bakery × Okay Cannabis — A 4/20 collab that looked a little too real.
Clients
Okay Cannabis × West Town Bakery
My Role
Creative Co-Director · Concept · Prop Sourcing · Social Media Lead · Event Production
Distribution
West Town Bakery · OKAY Cannabis · The Fifty/50 · Utopian Tailgate
The Concept
A product that could've passed for the real thing — behind dispensary glass.
For 4/20, Okay Cannabis teamed up with West Town Bakery on a non-infused "canna cake ball nug." I wanted something that felt straight out of a dispensary — green, textured, a little messy, and undeniably nug-coded. We tracked down tiny mason jars to nail the packaging moment and push the concept into retail-ready territory.
Chef Christopher Teixeira turned the idea into a blueberry-vanilla mini cake ball so realistic it could've passed for an actual product behind dispensary glass. The jars rolled out all April at West Town Bakery, OKAY Cannabis, The Fifty/50 Sports Bar, and Utopian Tailgate — each paired with a secret hookup at OKAY. The drop hit big on social, and guest traffic across all locations spiked once the cake balls sold out.
My Role
Concept Origination
Originated the entire idea — from the nug aesthetic to the mason jar packaging moment.
Creative Direction
Co-directed the full visual identity and product aesthetic with the West Town Bakery team.
Prop Sourcing
Sourced the tiny mason jars that made the packaging concept retail-ready and photo-worthy.
Social Media Lead
Led all social content, copy, and campaign rollout across OKAY and West Town Bakery channels.
Beyond the Drop
Nugs at a not-so-nug event.
The cake ball also made an appearance at the 75th Annual Illinois Restaurant Association Event — a prestigious, invite-only gathering where some of the city's top chefs bring their most dialed-in dishes to the table.
Among the caviar, foie gras, and glossy haute cuisine, our little faux-flower nugs held their own. A visual crowd-pleaser, an instant conversation spark, and — most importantly — actually delicious. The kind of thing people walked up to out of curiosity and walked away from grinning.
The Detail That Made It
The event was held on 4.20.
The Illinois Restaurant Association's 75th Annual Gala. April 20th. We were there with cannabis cake nugs. Intentional? Absolutely.
Role at IRA Event
Originated the concept · Creative Co-Director · Campaign Lead · Prop Sourcing · Social Media Lead · Event Planning