Impressions Face + Body Grand Re-Opening

Impressions Face + Body

Reintroducing a legacy brand with a future-forward identity.

After 25 years as a Gold Coast staple, Impressions Face + Body relocated into a fully reimagined, state-of-the-art facility—two surgical suites, six multidisciplinary providers, advanced technology in every corner, and an expanded menu spanning face + body plastic surgery, injectables, skincare, and aesthetic wellness.

This wasn’t just a move. It was a brand evolution moment—and I led the campaign designed to match the caliber of the new space.

Building the Narrative

My role centered on translating the practice’s 25-year legacy into a fresh, aspirational story that felt aligned with modern luxury aesthetics. I developed the campaign concept, visual language, and social strategy that framed the new facility as the destination for elevated, science-backed beauty in Chicago.

Producing the Grand Opening

The campaign culminated in a high-gloss grand opening event that doubled as a press moment and a brand reset. I helped plan and execute a large-scale celebration that brought together:

Local + national media
Beauty and lifestyle press
Chicago celebrities + public figures
Longtime patients and new prospects
The full surgical and aesthetics provider team

The space photographed beautifully, the turnout exceeded projections, and the event drove a visible spike in consultations, social reach, and brand recognition in the weeks following.

Why It Mattered

The launch repositioned Impressions as a contemporary, luxury medical aesthetics brand—clean, credible, and quietly glamorous—while honoring the trust they’ve built over two decades. It laid the foundation for long-term growth, refreshed patient perception, and a stronger digital presence.