Medical Aesthetics · Brand Launch · Photography Direction · Social Strategy
Springhouse Dermaesthetics
A full brand build for a luxury dermatology and aesthetics practice — from visual identity and website design to photography direction, social strategy, and ongoing content creation. Every touchpoint was built to position Springhouse as the premium destination for skin health and aesthetic medicine in their market.
The Brief
Springhouse needed a complete content ecosystem — professional photography that felt elevated but approachable, a social presence that built trust with patients, and team headshots that matched their new brand positioning. The goal was to make the practice look and feel like the best in the region.
My Role
Creative direction and execution across the 2026 brand refresh — art directing the full photo shoot, developing the social content strategy, creating branded social templates, and managing ongoing content production for their channels.
The Social Grid
Branded social content created to educate, build credibility, and convert — treatment education, team spotlights, seasonal promotions, and product features.
Ongoing Content Production
Treatment Photography — 2026
Fresh Team Headshots
Annual Patient Event — Cirque du Soirée
Full creative direction for Springhouse's 2026 annual patient appreciation event — concept, visual identity, mood board, design assets, print invitations, social media strategy, and in-clinic activation plan.
