OKAY CANNABIS
Launching America’s first dispensary–bakery–bar concept into a fully realized lifestyle brand
As Marketing & Event Sales Manager for Okay Cannabis, I helped bring to life the nation’s first-ever dispensary, bakery, bar, and consumption lounge under one roof—a groundbreaking concept with locations in Wheeling, West Town, and Evanston. I led the brand launch from the ground up, overseeing creative direction, social media, campaign development, website management, in-store displays, community relations, and event strategy across all three openings.
I planned and executed each grand-opening event, built the digital presence from scratch, developed community-driven partnerships, and shaped a cohesive visual and experiential identity that made the brand instantly recognizable. From daily social content to high-impact campaigns to on-site consumer experiences, I transformed a never-before-seen concept into a compelling, culturally relevant destination.
My Role: Brand Launch Strategy · Creative Lead · Social Media & Digital Marketing · Event Planning & Execution · Website & Display Design · Community Relations · Multi-Location Campaign Management
Challenge
Bringing together a family-friendly bakery, a 21+ cannabis consumption lounge, and a dispensary under one roof presented a unique branding challenge: how do you create a cohesive experience for all ages while breaking down the stigma around cannabis? I took the initiative to build a brand that felt approachable, innovative, and culturally relevant, unifying these seemingly contrasting elements into one memorable destination.
Strategy & Execution
I crafted a visual identity and marketing style that bridged the worlds of cannabis, community, and hospitality. This included:
Product photography and design that tied together the bakery, lounge, and dispensary under a single brand aesthetic.
Social media and digital marketing campaigns that educated, entertained, and engaged diverse audiences.
Event strategy and activation to bring the brand to life.
By integrating community, culture, and cannabis, these initiatives built buzz, drove foot traffic, and positioned Okay Cannabis as more than a dispensary—it became a destination experience.
Product display designs & builds
Product photography
Show me your “doobies”
An inspiring collaboration that brought together the dynamic worlds of sports, cannabis, and a noble cause, partnering with The Fifty/50 sports bar (Bra), Okay Cannabis, and The Lynn Sage Breast Cancer Foundation. ALEXIS spearheadED this campaign, including pouring HER creativity into designing unique, eye-catching shirts that serve as a powerful symbol of unity across three unique organizations fighting for a CURE.
events planned & managed
Laughs In The Lounge
a weekly activation at the okay cannabis consumption lounge. one of many marketing style events led by alexis RAMSEY ALDEN
