The Social Grid

Increased engagement 51% YoY

Increased impressions 2,838% (28x higher than previous year)

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Dr. Steven Dayan

Positioning Impressions Face + Body’s founder and lead provider Dr. Steven Dayan as a true thought leader in the aesthetics industry. I creatively directed his breakthrough YouTube video—developing the outline, guiding key talking points, and collaborating with our in-house videographer to capture compelling, story-driven angles. From concept to final posting, I oversaw the full production. This early conversation around the cultural impact of Ozempic gave us a strategic jump on the competition and helped elevate Dr. Dayan into the go-to voice for modern aesthetics and attraction.

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