Medical Aesthetics · Social Media · Content Direction · Creative Strategy
Impressions Face + Body — Chicago, IL
Client
Impressions Face + Body
Scope
Social Media · Graphic Design · Content Direction · Video Production
Market
Luxury Medical Aesthetics · Chicago
Results
The Work
Impressions Face + Body is one of Chicago's premier plastic surgery and medical aesthetics practices, home to Dr. Steven Dayan and Dr. Eric W. Anderson. I led all social media content — from branded graphics and treatment education to before & afters, testimonials, product spotlights, and campaign launches. Every piece was built to convert browsers into booked consultations.
The Approach
Luxury medical aesthetics content has to do two things at once: build clinical trust and create genuine desire. Too clinical and it feels sterile. Too aspirational and it loses credibility. I kept the brand elevated and editorial while making every post feel accessible and actionable — with clear CTAs, educational depth, and a visual identity that stood out in a crowded market.
The Social Grid
Branded social content spanning treatment education, before & afters, testimonials, product launches, and seasonal campaigns.
Thought Leadership — Dr. Steven Dayan
Positioning a surgeon as the voice of modern aesthetics.
I creatively directed Dr. Steven Dayan's breakthrough YouTube video — developing the outline, guiding key talking points, and collaborating with our in-house videographer to capture compelling, story-driven angles. From concept to final posting, I oversaw the full production.
This early conversation around the cultural impact of Ozempic and GLP-1 medications gave us a strategic jump on the competition — positioning Dr. Dayan as the go-to voice for modern aesthetics and attraction at a moment when the conversation was just starting to break mainstream.
The result: elevated authority, increased media attention, and a content pillar that continued to drive engagement long after the initial post.