OKAY CANNABIS
Launching America’s first dispensary–bakery–bar concept into a fully realized lifestyle brand
As Marketing & Event Sales Manager for Okay Cannabis, I helped bring to life the nation’s first-ever dispensary, bakery, bar, and consumption lounge under one roof—a groundbreaking concept with locations in Wheeling, West Town, and Evanston. I led the brand launch from the ground up, overseeing creative direction, social media, campaign development, website management, in-store displays, community relations, and event strategy across all three openings.
I planned and executed each grand-opening event, built the digital presence from scratch, developed community-driven partnerships, and shaped a cohesive visual and experiential identity that made the brand instantly recognizable. From daily social content to high-impact campaigns to on-site consumer experiences, I transformed a never-before-seen concept into a compelling, culturally relevant destination.
My Role: Brand Launch Strategy · Creative Lead · Social Media & Digital Marketing · Event Planning & Execution · Website & Display Design · Community Relations · Multi-Location Campaign Management
Challenge
Bringing together a family-friendly bakery, a 21+ cannabis consumption lounge, and a dispensary under one roof presented a unique branding challenge: how do you create a cohesive experience for all ages while breaking down the stigma around cannabis? I took the initiative to build a brand that felt approachable, innovative, and culturally relevant, unifying these seemingly contrasting elements into one memorable destination.
Strategy & Execution
I crafted a visual identity and marketing style that bridged the worlds of cannabis, community, and hospitality. This included:
Product photography and design that tied together the bakery, lounge, and dispensary under a single brand aesthetic Social media and digital marketing campaigns that educated, entertained, and engaged diverse audiences Event strategy and activation to bring the brand to life, including:
Weekly Farmers Market that became an instant hit
Laughs in the Lounge comedy nights
Pop-ups like Manny’s Deli
Creative workshops like Smoke & Paint classes
By integrating community, culture, and cannabis, these initiatives built buzz, drove foot traffic, and positioned Okay Cannabis as more than a dispensary—it became a destination experience.
Product Display Building
▫️
Product Display Building ▫️
Show me your doobies
▫️
Show me your doobies ▫️
An inspiring collaboration that brought together the dynamic worlds of sports, cannabis, and a noble cause, partnering with The Fifty/50 sports bar (Bra), Okay Cannabis, and The Lynn Sage Breast Cancer Foundation. ALEXIS spearheadED this campaign, including pouring HER creativity into designing unique, eye-catching shirts that serve as a powerful symbol of unity across three unique organizations fighting for a CURE.Product Photography
Dr▫️
Product Photography Dr▫️
Events
▫️
Events ▫️
Laughs in the Lounge
a weekly activation at the okay cannabis consumption lounge. one of many marketing style events led by alexis RAMSEY ALDEN
