Dr. Eric W. Anderson: The Best in Breast + Body
Bringing Dr. Eric W. Anderson Into the Spotlight.
When Impressions Face + Body acquired Dr. Eric W. Anderson, we knew one thing for certain: a bright-eyed, ambitious, body-focused plastic surgeon like him needed a launch strategy that pushed the envelope. Elevating his visibility, driving high-intent leads, and laying the foundation for both his personal brand and the practice’s growth would require a strong creative point of view—and a whole lot of momentum.
I led the debut campaign by defining his persona-driven brand identity from the ground up. That meant crafting a visual and verbal world that felt modern, authoritative, and approachable. I built out dedicated pages on our website that outlined his treatments, his philosophy, and the story behind the surgeon, ensuring patients could understand who he is before ever stepping into the clinic.
From there, I managed the full rebranding of his before-and-after photography, established his social media presence across platforms, and positioned him competitively through a strategic SEO overhaul. I spearheaded email marketing campaigns that educated, converted, and built trust. In under a year, we transformed Dr. Anderson from “unknown provider” to a recognizable name in Chicago’s body-plastic-surgery landscape—organically growing his Instagram from 600 to 7,000 highly engaged followers.
This wasn’t just a launch. It was a brand awakening—crafted intentionally, executed consistently, and built to last.
My Role: Creative Director · Brand Identity Development · Website Experience · Photography + B&A Systems · Social Media Lead · SEO Strategist · Email Marketing Lead · Campaign Director
The Debut, In Real Time
Making a New Surgeon Impossible to Ignore
To cement his presence, I extended the campaign into live moments—turning his in-clinic days and patient transformations into compelling, high-retention content. His Reels quickly became top-performing assets for the practice, boosting overall channel engagement and pulling in new patient inquiries weekly.
Every touchpoint reinforced the same message: Dr. Anderson isn’t just “new.” He’s next.
My Role: Content Creative · Creative Director · Campaign Lead · On-Site Producer · Community + Engagement Lead
Launching Dr. Eric W. Anderson
Turn your plastic-surgery dreams into reality with Dr. Eric W. Anderson — from concept to confidence.
I led the creative debut: brand identity, website build-out, before/after visual storytelling, SEO, social growth, and email campaigns. We took a body-plastic surgeon from unknown to in-demand, giving him a platform that resonates. Ready for your transformation?
Building Dr. Anderson’s SOCIAL MEDIA Presence
Starting with an Instagram account of only 600 followers, we took Dr. Anderson from zero presence to industry contender in under a year.
Through strategic positioning, trend-driven content, and a brand voice tailored to his personality, we built his digital presence from the ground up—launching a TikTok that grew to over 10,000 followers and organically scaling Instagram to 7,000+ highly engaged followers. This growth directly translated into increased patient leads, stronger conversions, and immediate recognition of Dr. Anderson as a rising competitor in the Chicago body plastics market.
