Full scale rebrand

Rebranding a legacy practice into a modern, high-performing aesthetics brand.

I spearheaded the transformation of the practice formerly known as SDMD into Impressions Face + Body, working closely alongside the in-house marketing team. From zero digital visibility to a fully realized, multi-channel brand, I led creative direction, social strategy, PR, and campaign development—while managing the growth and branding of six individual provider accounts alongside the main practice, creating a seamless seven-brand ecosystem.

Each provider was strategically branded according to their strengths, metrics, and audiences, resulting in standout visibility: Dr. Dayan became a social media star almost overnight, we captured early momentum in the Ozempic trend, and Dr. Caughlin earned a mention in Matt Rife’s memoir.

By blending strategic storytelling, creative campaigns, and an elevated visual identity, we built a scalable, cohesive brand that boosted search performance, patient engagement, and media presence—turning a longtime local practice into a competitive, culturally relevant destination for surgical and medical aesthetics.

My Role: Campaign Manager · Creative Lead · Social Media Lead · Brand Strategy · Multi-Provider Marketing